![]() Let's take a closer look at a few specific use cases of Twitter bots below. If you’re not sure how to share content, engage visitors, and market your business on Twitter, check out the Twitter Training Course on HubSpot Academy. You can follow or unfollow accounts - and much more. You can retweet content with a particular keyword or hashtag. You can automate responses to new followers. With a bot, you can schedule tweets to publish at times when you’re not online. These bots are created and managed via the Twitter API.īy automating certain tasks, Twitter bots can help you establish an active presence on one of the most widely used social media platforms in less time. Let’s take a closer look at what a Twitter bot is and what benefits it offers below.Ī Twitter bot is an account that’s programmed to perform actions, like send tweets at a scheduled time or follow accounts. Since a bot can automate part or all of your Twitter activity, it can accelerate your Twitter marketing strategy while saving you time. You might even need to know how to make one. As bots continue to be more prolific on this popular social media platform, it’s important to understand what a Twitter bot is exactly. A study by Pew Research estimates that two-thirds of all tweeted links are shared by suspected bots.
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